At this point in time, it’s safe to say that photos of your restaurant, bar or event venue are no longer optional. Getting a sense of your venue’s vibe is just as important to corporate groups as reviewing the menu. And it’s not enough to tell a potential client about your space, they need to see it with their own eyes. But hey, you put in a lot of hard work to make it shine—don’t you want to show it off with great venue photography?
THE PROOF IS IN THE PICTURE
Before investing an arm and a leg on professional photography, it’s important to understand why it’s necessary. The first thing to note is that photography is an investment. You can use these photos on your website, your Kapow experience, fliers and brochures, marketing materials and social media. They’ll also last for quite some time, assuming your layout doesn’t change regularly.
High-quality venue photography will help build and sell your brand. If your venue is themed or has unique decor, you can show it off and tell the story through photography. It also helps set expectations and seal the deal for customers considering your space. It should be noted that most venues have photos of their food and space. So if you want to keep up with the competition, it’s vital to make sure your venue photography is up to snuff.
ADD THE FLASH
Your photographer can help you brainstorm creative ideas, but ultimately you get the final say on what makes its way to the public eye. While photos of your empty space are great for giving potential corporate groups an idea of the decor and layout, it’s smart to have a variety of shots for marketing materials. A photo of people in your space immediately adds excitement and implies that your venue is a local hot spot. It shows potential customers that they’re bound to have a good time at your venue. Food shots are also key. If shot well, viewers will be salivating the second they land on your site. And there’s nothing people love to share more than a picture of food.
If you’re a venue partner of Kapow, it’s helpful to have shots of your experience, especially if there’s an interactive element. It helps clarify and put context around an unfamiliar event, like bar flaring or indoor skydiving. Action shots also add excitement and help sell your experience to customers browsing on Kapow’s site.
GET A SNAPSHOT
There’s no shortage of good photographers, but that doesn’t mean all of them are right for you. Once you know what you’re working with in terms of budget, choose someone with a style that works best with your venue. Photographer rates vary quite a bit, but remember, you get what you pay for. That’s why it’s essential to look at the work—not just the rate. Most photographers will show you their portfolio right off the bat, but if not, don’t be afraid to ask for it (or additional photos if necessary).
Thumbtack is a fantastic consumer service website that allows you to list your project requirements (timeframe, budget, location, number of shots, etc.) and receive quotes from qualified photographers. If you have the time, be proactive in searching for photographers on Thumbtack or Facebook, which will give you immediate access to their previous work and potential costs. It’s also a good idea to check your network. It may turn out that someone on your team knows a great photographer.
So whether you need updated venue photography or are getting them done for the first time, don’t hurt your image by neglecting images. Once you’ve got some killer images, upload them into your Kapow Account to upgrade your experience.